“When we compare to these players, we’re still scoring highly in terms of awareness and consideration. “It’s probably the space most normal Australians find themselves in,” Flanagan said. New offerings include a new customer loan product and virtual MasterCard product, Nimble Anytime, allowing customers to pay and pay and make ecommerce purchases in a way Flanagan said should be a contender in the modern payments space. This will see the business going head-to-head with players like SocietyOne, Pepper, MoneyMe and Money 3.įlanagan said the back-end work to build out the product set has been done. This stung in terms of brand equity, pulling down awareness to the 60s.Īs an organisation, Nimble made the call to evolve from the short-term cash loans category into what the wider non-bank credit lending in near real-time. Then COVID hit, and the business had to pull back on media investments. For Flanagan, this awareness has been driven by a long-term commitment to brand building, a fast and simple product offering, and the company’s quirky and humorous approach. Pre-COVID, Nimble boasted of 72 per cent brand awareness in the Australian market, a significant figure compared to other non-bank lender competitors.

Some reviewers cited easy navigation, attractive communication templates, and robust email syncing as highlights, but a handful noted that its sales pipeline is too basic for users with advanced needs.Add in the COVID-19 global pandemic and its impact on consumer confidence and the financial security of households nationally, and you have a perfect storm of reasons why it’s time for Nimble to set out on a new path. On TrustRadius, the platform has an 8.7-star rating based on more than 90 reviews. However, some reviewers mentioned that the software can be costly for small businesses and that it has a fairly steep learning curve. The majority of users praised its campaign distribution tools, email systems integrations, and user-friendly interface. On G2, Nimble has a 4.5-star rating based on more than 980 reviews. Unlike some competitors, such as Salesforce, Nimble does not offer multilingual or multicurrency support.The software lacks advanced marketing and customer service management tools.The platform does not offer a free plan only a limited free trial is available.Other services include data storage, mobile access, API access, and user dashboards.

There is free onboarding assistance, weekly Q&A sessions, one-on-one training, and live chat support available.

The software integrates with a wide range of third-party apps, such as G-Suite, Office 365, HubSpot, and Zapier.

The pipeline management solution includes custom deal stages, sales forecasting, detailed reporting, and team permissions.

Businesses gain access to comprehensive email templates, activity tracking, task reminders, and call logging tools.

The platform offers robust data enrichment services to optimize users' social networks and business performance.

The relationship management tool includes email syncing, contact records, custom fields, and a unified message inbox.

Users benefit from a free 14-day trial of Nimble's software.

While Nimble is costlier than some rival platforms, such as Capsule, the software offers personalized client onboarding and weekly Q&A sessions, which many competitors lack. The platform caters to more than 140,000 clients and provides a competitively priced, all-in-one plan for users with basic to intermediate CRM needs. Nimble offers a feature-rich profile of sales, marketing, and reporting, solutions for small and scaling businesses.

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